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The Canadian Marketing Association (CMA) is a national not-for-profit trade association. It was established in 1967, and is managed by full-time professional staff based in Toronto.
An elected Board of Directors determines policies. Member organizations are required to comply with CMA's code of ethics. CMA offers the public a:
- Do Not Contact service, whereby consumers register without charge to have their names removed from marketing lists held by CMA member organizations; and
- A customer complaint resolution program.
CMA offers professional marketing certificate courses nationwide. Other educational initiatives include conferences, seminars, in-house training, roundtables, webinars and the CMA Awards Gala program. CMA forms internal task forces to develop self-regulatory policies on important marketing issues.
Video Canadian Marketing Association
External links
- http://www.the-cma.org/about
Source of article : Wikipedia
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