Australian Association of National Advertisers

src: i.ytimg.com

The Australian Association of National Advertisers (AANA) is the national body for advertisers based in Sydney, Australia. The AANA represents the interests of organisations involved in Australia's advertising, marketing and media industry.

Video Australian Association of National Advertisers

Aims

The AANA aims to;

• Promote and safeguard the rights of its members to communicate freely with their customers,
• Protect consumers by ensuring advertising and marketing communications are conducted responsibly. AANA implements this through management of a self-regulatory system, including a set of including a set of voluntary codes.

Maps Australian Association of National Advertisers

Practice

The Advertising Standards Board, which is administratively supported by the Advertising Standards Bureau, deals with complaints under the Codes which are adjudicated by the independent system. The AANA established, created and reviews these codes that came into effect in 1997 following consultations with advertisers, agencies, the media, consumer groups and government representatives.

src: pbs.twimg.com

References

src: i.ytimg.com

See also

• AANA website

Source of article : Wikipedia